TOM FORD H5 MOBILE GAME

The Ask

Tom Ford, one of the largest CPG brands in the beauty industry, had recently released a new product line named Soleil Blanc. The client aimed to increase social engagement and increase transactions in airport duty-free areas, aiming to capitalize on increased travel from China during the summer months. To support our team developed an interactive H5 mobile game that did not only drove inbound travelers to airport storefronts but also garner high engagement. The game generated over 24 Million impressions and had a staggering 91.5% game completion rate.