LEXUS 2023 RX LAUNCH
The Ask
As the best selling SUV of all-time, it was only right to go big or go home on the release of the all-new 2023 Lexus RX. This launch campaign involved a number of partnerships to help expand market reach, but the client wanted to reach a wider audience. Team One developed a custom car concept with fashion designer, Harris Reed. Paying an ode to "The Wizard of Oz." and Lexus’s “Unfollow” television spot that take a modern look at the story if Dorothy had followed a red brick road, the team designed and fabricated the first Lexus with Ruby Red slippers. As a final editorial touch we captured video content for instagram reels which resulted in over 29,000 likes.