LEXUS IS Social Campaign

The Ask

As the “All In” sedan the Lexus IS is a pure sports machine that looks as aggressive as it feels. In this campaign the team zoned in on a younger demographic, Gen Z. Instead of producing a basic revamp campaign, we worked to develop a campaign that was showed just how familiar Lexus is with the younger generations (including their crazy verbiage). With two paid social cuts to support the ‘Crazy Talk’ commercial we partnered with a UK based production house to develop 3D graphics that highlight the hip verbiage of the “new age”. This social campaign generated over 2 million impressions across facebook and instagram.