Multiomics Print Campaign

The Ask

Illumina offers world-class sequencing, software, and instruments. Getting this message to the consumer and healthcare professionals on the capabilities of such complex methodologies can be difficult but is necessary. For this campaign, the team aimed to raise awareness on how Illumina’s top-of-the-line NextSeq 2000 and NovaSeq 6000 products can be used to carry out testing methods that can benefit lab sequencing. So in addition to web pages, social posts, and educational videos we decided to provide the content in print form. In the medical field literature is king, by providing consumers access to this information through print gives them more opportunities to see the data and have a conversation with their health professional.