TCL QLED “BEYOND VISION” SERIES

The Ask

TCL is one of the global technological leaders, selling a full suite of electronics. Best known for their televisions, TCL took the market by storm in 2019 with a 26% increase in overseas market sales. With the recent release of QLED technology, our team was tasked with developing a social campaign that encapsulated the emerging technology. Our team developed a video series that followed three animals: a rare white owl, a deer, and a frog. What most don’t know is that these animals all have unique vision that sets them apart from other species. We take the consumers into their world allowing them to see the world of different colors that they live in line. What better way to show this color spectrum but on a TV that can process all of this data other than a TCL QLED Television?