TCL IFA SOCIAL CAMPAIGN

The Ask

IFA Trade Show is the best event to get a glimpse at what the top innovators in the tech space are developing. TCL aimed to launch a social media campaign centered around the event, featuring emphasized use of the tagline “Make your life Intelligent”. Working with our design team we used developed the animated “TCL Life City”, an interactive installation at IFA which visualized an imaginary futuristic world with the multitude of products TCL has to offer directly front and center. This series of posts, when visualized on the Instagram Profile, established a holistic feel for the client’s social branding and a new design direction for the event generating over 75,000 likes.